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'Go To Market Sales Strategy' Presented by the Great Lakes Entrepreneur's Quest on November 8th at Grand Valley State University DeVos Center in Grand Rapids

'Go To Market Sales Strategy' Presented by the Great Lakes Entrepreneur's Quest on November 8th at Grand Valley State University

ANN ARBOR, Mich., Oct. 31 /PRNewswire/ -- The Great Lakes Entrepreneur's Quest (GLEQ) will continue its fall program for entrepreneurs with more business commercialization topics by presenting a "Go To Market Sales Strategy" seminar on Tuesday, November 8th from 6:00 - 8:00 pm at the DeVos Center at Grand Valley State University in Grand Rapids.

David Brenner, Managing Partner of IdeaWorks, an entrepreneurial senior executive with almost 30 years domestic and international experience in leading successful startup, high-growth and turnaround companies, acquisitions, partnerships and divestitures, will relate his startup sales experiences, provide a structured view of the Go To Market Sales Process and facilitate discussion of specific issues confronting participating entrepreneurs from the group. Your sales strategy is a vital component of an overall Business Commercialization plan. Often overlooked by early stage entrepreneurs, the Go To Market Sales Strategy determines who, why and how fast your prospects will become customers. Learn from Dave Brenner, how to plan and implement a strategy for new sales in this two-hour discussion in Grand Rapids. Remember: Sales = Revenues = Profits.


This roundtable discussion will prove invaluable not only to current entrepreneurs and startup teams, but also to individuals in established companies or research institutions who focus on developing new internal or spin-out ventures. Any of the following individuals can achieve significant benefit from this seminar:

- Entrepreneurs - Aspiring entrepreneurs - Startup and small company executives - Service providers - Established company new-business-development executives - University researchers or tech-transfer officials Event Details: "Go To Market Sales Strategy" Date: November 8th, 2005 Time: 6:00pm - 8:00pm Location: Grand Valley State University - Richard M. DeVos Center 301 West Fulton St., Grand Rapids, Room 210 Admission: Free with pre-registration (required) on

-- Registrants are requested to e-mail ([email protected] ) their specific Go To Market Sales questions by November 7th to have them included in the discussion.

Details and directions to the above mentioned sites are located online at . All sessions are free and open to the public, regardless of intention to compete in the GLEQ business plan competition.

To register for training classes, learn more about the competition's eligibility requirements or register for the Fall Cycle please visit .

About our Facilitator

David Brenner, Managing Partner: Entrepreneurial senior executive with almost 30 years domestic and international experience in leading successful startup, high-growth and turnaround companies, acquisitions, partnerships and divestitures. A lifelong sales & marketing expert, he brings strategic insight and executional discipline to enter and develop entirely new channels of distribution, new markets and new business growth models. Passionate to exploit untapped opportunities to stimulate market growth, acquire and develop new customers and outperform competition on all key measures. Created and led entirely new subsidiaries for Kellogg USA and Amway. Mr. Brenner was President, US Subsidiaries for Kellogg Company and Managing Director, Kellogg Company of Great Britain Limited. Mr. Brenner began his career in marketing with Procter & Gamble and Johnson & Johnson.

Mr. Brenner currently serves on numerous boards, including as Chairman of the Great Lakes Entrepreneur's Quest, the prestigious State of Michigan business plan competition, and as President of the Western Michigan Chapter of the Association for Corporate Growth. He is a 1973 graduate of the University of Notre Dame. He is also an IrishAngel with the Gigot Center for Entrepreneurial Studies at the University of Notre Dame.

About the Great Lakes Entrepreneur's Quest (GLEQ)

The GLEQ is a nonprofit 501(c)(3) educational program designed to accelerate the formation of high-growth companies across Michigan. Anyone who lives, works or attends school in Michigan can participate in the competitions and educational programs at no cost.

The GLEQ sponsors a statewide business plan competition with a deadline for registration on November 15th and business plan submission on January 11th 2006. The Quest is structured into two distinct maturity "paths": companies with more developed businesses compete in the Emerging Company (EC) path while teams with new or less developed business ideas compete in the New Business Ideas (NBI) path.

The EC teams must complete and submit an 8 to 12 page business plan, while the NBI teams must develop and submit a five-page executive summary describing their business or business idea. The GLEQ provides the help of coaches and educational programs to assist all entrepreneurs with their business plans. A cash award is given to the winner of the EC path in the spring, while additional cash and in-kind awards are provided to the EC and NBI winners.

The GLEQ's primary sponsors are the Ann and Carman Adams Fund of the Community Foundation for Southeastern Michigan, Wayne State University, Apjohn Group, Southwest Michigan First, and Esperance BioVentures. Founded in 2000, the GLEQ has awarded $600,000 in prize money during the first four years of its annual business plan competition and provided over a thousand hours of free training and coaching. Additional information is available at or by calling Art DeMonte, Executive Director, at 734-913-0090.

Great Lakes Entrepreneur's Quest

CONTACT: Art DeMonte, GLEQ Executive Director, +1-734-913-0090

Web site:

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