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See How itaas Expands TV Viewing Experience with the Power of Web-Enabled Devices at Convergence India 2011 - Hall 7 Booth A39

itaas, Inc., a leading software technology provider to the telecommunications and broadcast industries, will showcase innovative interactive video applications that demonstrate a multi-screen viewing experience at this year’s Convergence India. With extensive software architecture, design, development, testing and integration capabilities and robust laboratories in Noida, itaas is participating in the exhibition for the first time as the company is expanding its market presence in India.

The applications being shown enhance the interactive television viewing experience by allowing consumers to manage and control their TV video content through an iPad or other tablets and web-enabled mobile or desktop devices. By harnessing the processing power and flexibility of these CE products, itaas can provide additional features such as enhanced search and discovery, remote management of DVR, impulse buying and advanced advertising.

“For more than 11 years, we have partnered with customers to deploy technology solutions that enhance the consumer TV viewing experience and generate revenue,” said Vibha Rustagi, chief executive officer and president, itaas. “With our experienced engineering and testing facilities in India, we will continue to provide our software design, development, testing, and deployment expertise to our existing customers with operations in this country. And, now, we will expand our presence to serve customers in the Indian market. We are pleased to be a part of this important exhibition and this industry.”

“Our engineering and QA facilities in India are an integral part of itaas’ success. The experience and knowledge of our software development team translates to the ability to bring video and interactive applications to various set-tops, mobile and web-enabled devices in a connected, multi-platform environment,” said Sanjay Chakravarty, vice president, engineering, itaas, India. “The applications that we are showcasing are just a small part of our capability. Application development also requires extensive testing and timely deployment for a successful launch. itaas’ capabilities are proven with hundreds of customers having depended on us for their solutions.”

About itaas, Inc.

Since its founding in 1999, itaas has worked with hundreds of leading service providers, technology vendors, application developers and content providers to create and bring innovative software applications and services to the consumer. The company excels in translating a customer’s idea into an iTV service that can be widely deployed.

itaas provides unique software engineering experience and expertise in the development, testing, and deployment of these applications across multiple platforms including cable, IP, DTH and wireless technologies. Headquartered in the U.S., the company has additional R&D facilities and sophisticated QA laboratories for product development in India and Canada.

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Note: Vibha Rustagi, the CEO and president, and Jatin Desai, chief technology officer, have traveled from the company’s headquarters in Atlanta, Georgia, USA, to be at this important event and are available for press interviews.

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