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BCM Named Interactive TV Partner in New iLaunch Suite of Plug-and-Play Solutions From itaas

BCM's Clickable TV(R) to Provide Cable Operators With Turnkey Entry Into EBIF Technology

SUMMIT, NJ -- (Marketwire) -- 07/07/11 -- BCM, an interactive television solution provider, has been named a technology partner in the new itaas iLaunch suite, which runs on the TV Works platform. This interactive TV starter package will provide cable operators with the tools to quickly and easily implement applications using Enhanced Binary Interchange Format (EBIF) technology. With the ability to select applications from the starter package, iLaunch offers cable operators access to an individualized, EBIF application package that has been tested and offers ongoing support.

With BCM as part of this package, operators can select BCM's Clickable TV® as a part of their individualized application suite. "Clickable TV is an easy way for cable operators to start earning revenue on their EBIF infrastructure right away," said Madeleine Noland, CTO of BCM. "With Clickable TV, consumers can click for additional information about a product or program on television and receive the info via email or on their smartphone within about 30 seconds of clicking. This allows advertisers and programmers to expand the power of their television messages, reaching their audiences with additional, immediate information and new experiences."

"Adding BCM application to the iLaunch Starter Kit gives cable operators another compelling choice," said Jim Elayan, vice president of marketing at itaas. "Clickable TV is a deployed application that is already tested and generating revenue."

By offering Clickable TV as part of the itaas iLaunch package, operators can feel confident that the application has been pre-tested to work in their system. This is essential as small and mid-sized cable companies need a turnkey solution to quickly and efficiently provide interactive EBIF opportunities for advertisers and consumers.

About BCM
BCM is the first broadcast technology developer to offer a working, end-to-end interactive TV solution designed for broadcasters, cable operators and advertisers and is dedicated to enhancing the television viewing experience by connecting viewers with products they are interested in and programming they enjoy. To bring this new experience to viewers, BCM has developed the Onyx™ interactive TV platform as well as the Clickable TV® interactive TV Request for Information (RFI) service. Clickable TV launched for Knology cable TV subscribers in Montgomery, Alabama in January 2011, features fully-electronic fulfillment and enables interactivity through local broadcasters. For more information on BCM, Onyx and Clickable TV, please visit www.bcm.tv.

About itaas, Inc.
Since its founding in 1999, itaas has worked with hundreds of leading service providers, technology vendors, application developers and content providers to create and bring innovative software applications and services to the consumer. The company excels in translating a customer's idea into an innovative interactive digital video experience that can be widely deployed. itaas provides unique software engineering experience and expertise in the development, testing and deployment of interactive digital video delivery across cable, IP and wireless platforms using EBIF, Tru2Way, HTML5, iOS and Android. The company also provides licensing for the EBIF platform to North American cable operators and offers the iLaunch Starter Kit program to facilitate the quick deployment of advanced EBIF applications. Headquartered in Atlanta, Georgia, itaas has additional R&D facilities and sophisticated QA laboratories for product development in India and Canada. For more information, please visit itaas.com.

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Press Contact:
Eric Martin
Vice President, Marketing
BCM, Inc.
Tel: (908) 608-4798 ext. 217
Email: [email protected]

Peggy Ballard
Corporate Communications
itaas, Inc.
Tel: 678-527-8565 (direct)
404-831-3420 (mobile)
Email: [email protected]

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