IT as a Service

Subscribe to IT as a Service: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get IT as a Service: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

IT as a Service Authors: Ashish Nanjiani, Satyen Vyas, Mike Raia, Pat Romanski, John Savageau

Related Topics: ITaaS

IT as a Service: News Feed Item

Industry Leaders Enable Easier Deployment of Multiscreen Streaming of Live Video

Creative Solution Brings Best-of-Breed Products and Services for TV Everywhere

ATLANTA, GA and SUNNYVALE, CA and SAN DIEGO, CA -- (Marketwire) -- 10/25/11 -- Three leading technology companies today announced that they have created a solution that allows service providers to quickly and cost-effectively deploy a complete multiscreen TV Everywhere service, including streaming live video. The solution includes:

  • itaas, the system integrator and provider of an interactive client app for viewing content;
  • RGB Networks, the leading provider of scalable multiscreen IP video delivery solutions;
  • Verimatrix, a specialist in securing and enhancing revenue for multiscreen digital TV services.

With over 120 million Internet connected mobile devices deployed, demand for TV Everywhere is growing. Service providers of all sizes face the challenge of offering a multiscreen service quickly or risk losing viewers to fast-moving competitors. Together, these three technology leaders provide a way to deploy a reliable solution for video streaming that dramatically reduces the time, effort and cost to launch multiscreen services.

"Building an adaptive bitrate IP video infrastructure can be a daunting task for even the largest, most technically proficient service provider," said Jim Elayan, vice president, business development and marketing for itaas. "As an extension of our iLaunch program, we will leverage RGB Networks and Verimatrix products with our experience in system integration and network deployment to provide a 'best-of-breed' solution."

itaas serves as the 'prime contractor' contributing its skilled team of network architects, product integration know-how and extensive product testing capabilities as well as a client side solution for viewing content on a mobile device. At the outset of a project, itaas' network architects will assess a service provider's existing video delivery infrastructure and then work with RGB Networks and Verimatrix as well as content delivery network providers to design and implement a TV Everywhere solution that leverages the existing infrastructure and keeps costs and complexity to a minimum. The customer can leverage the itaas mobile application to view content or integrate it with an existing mobile solution.

In this integrated offering, RGB Networks provides its carrier-class Video Multiprocessing Gateway (VMG), a highly scalable transcoding platform delivering superior operational savings and benefits -- as well as protocol adaptation with its TransAct Packager, which works in coordination with DRM and encryption from Verimatrix. RGB's Packager supports the three main adaptive streaming formats -- HTTP Live Streaming (HLS), HTTP Dynamic Streaming (HDS), and Smooth Streaming.

"The combination of RGB's unique, field-proven multiscreen transcoding and packaging solution with standout products and services from itaas and Verimatrix is exactly what service providers need to meet the challenges of today's IP video environment," said Nabil Kanaan, senior director, strategic alliance for RGB Networks. "Deployments of this integrated ecosystem will eliminate headaches and bring substantial efficiency benefits to operators."

Verimatrix's VCAS™ for Internet TV provides a complete digital TV security solution for over-the-top (OTT) services on networks implementing the HLS protocol, which includes important security extensions to support subscription and transaction-based revenue models. Verimatrix can also provide support for third-party DRM systems such as Verimatrix MultiRights™ for PlayReady DRM, which secures adaptive bitrate Smooth Streaming services to Microsoft PlayReady DRM-enabled clients and is supported by a single operator security headend.

"The maturity of multiscreen partner ecosystems makes TV Everywhere more than just an interesting option for digital TV operators. It becomes a bona fide revenue-generation opportunity," said Steve Oetegenn, chief sales and marketing officer at Verimatrix. "To secure multiscreen video services, we've leveraged our heritage in IP-centric, software-based security to make OTT video a seamless experience when paired with traditional TV."

A demonstration of this joint solution can be seen at RGB's booth at both TelcoTV -- #233 -- and SCTE Cable-Tec Expo - #342.

About itaas, Inc.
Since its founding in 1999, itaas has worked with hundreds of leading service providers, technology vendors, application developers and content providers to create and bring innovative software applications and services to the consumer. The company excels in translating a customer's idea into an innovative interactive digital video service that can be widely deployed.

itaas provides unique software engineering experience and expertise in the development, testing, and deployment of interactive digital video delivery across cable, IP, and wireless technologies on multiple platforms including HTML5, iOS, and Android. The company also provides licensing for the EBIF platform to North American cable operators and offers the iLaunch Starter Kit program to facilitate the quick deployment of advanced EBIF applications. Headquartered in Atlanta, Georgia, itaas has additional R&D facilities and sophisticated QA laboratories for product development in India and Canada.

About RGB Networks
RGB Networks enables video service providers to migrate to a multiscreen environment for the delivery of linear and on-demand video over managed and unmanaged IP networks. Wide adoption of the company's IP video solutions is based on core strengths in transcoding, advertising and overlay insertion, and statistical multiplexing. RGB's solutions for video delivery to TVs, desktop and mobile devices are built to deliver the highest video quality at the best price-performance on the market -- they uniquely offer the density and scalability required to support the growing demands of consumers with integrated functionality that simplifies operators' network architectures and minimizes operational costs. RGB's products are deployed by over 200 cable, telco, satellite, OTT and mobile operators in 30+ countries. Venture capital investment firms include Accel Partners, Comcast Interactive, Focus Ventures, Granite Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and Byers, and Mitsui & Co. Venture Partners. RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit our website -- -- and IP video blog -- -- and follow us on Twitter @RGB_Networks.

About Verimatrix
Verimatrix specializes in securing and enhancing revenue for multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS™) and ViewRight® solutions offer an innovative approach for cable, satellite, terrestrial and IPTV operators to cost-effectively extend their networks and enable new business models. As the recognized leader in software-based security solutions for premier service providers, Verimatrix has pioneered the 3-Dimensional Security approach that offers flexible layers of protection techniques to address evolving business needs and revenue threats. Maintaining close relationships with major studios, broadcasters, industry organizations, and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on digital TV business issues beyond content security as operators seek to deliver compelling new services. Verimatrix is an ISO 9001:2008 certified company. For more information, please visit, our Pay TV Views blog and follow us at @verimatrixinc and LinkedIn to join the conversation.

itaas press contact:
Peggy Ballard
itaas, Inc.
(678) 527-8565
Email Contact

RGB press contact:
John Giddings
Mobility Public Relations
(650) 245-2782
Email Contact

Verimatrix press contact:
Kelly E. Foster
(619) 224-1261
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.